NIKKI BEACH

In 2018, in collaboration with art director Dunja Koller, we led a rebranding project for Nikki Beach. Our aim was to craft a fresh voice for the brand's next chapter while preserving its signature boho-chic style. Consciously moving away from Native American apparels, we drew inspiration from tribal art. The new visual identity exudes an artistic vibe, skillfully incorporating these influences to amplify the provocative energy inherent in the Nikki Beach brand experience.