FINE FIXTURES
In early 2022, I collaborated with Fine Fixtures on a soft rebranding project to introduce their newest vanity collection, debuting that spring. The goal was to balance the company’s established style with a fresh, modern, and bold look, combining clean layouts and vibrant color palettes to highlight each collection's unique appeal through a series of engaging trifold brochures. I was pleased with the results of the design, and the client was equally satisfied with how it resonated with customers and helped boost sales. Furthermore, I was thrilled to learn that my client had fully adopted the creative direction I brought to their table, marking a significant shift in their branding tone.
2022
Art Direction | Branding | Strategy | Campaign